The First Pencil

From Spam to Showroom: Email's Role in Car Sales and Service

• Kathi Kruse and Mike theCarGuy Correra • Season 3 • Episode 17

👉Sign up for Kathi’s newsletter here👈

Kathi and Mike explore the advantages of email (hint: there are many) but only with a strategic, consistent approach. "Email blast" is a term we've all heard but it's effectiveness is dubious. Spamming has a totally different meaning today than it did even 2 years ago and it’s easy to waste resources. Let's do email right!

Then we share a few stories about our days in retail that seem timely. Let us know what you think?

Music segment:

Patti Smith https://youtu.be/y6Wz3i_BYUc?si=hLLG8b1seQOYl4xL

The Pogues: Rum, Sodomy and The Lash (two songs that are Kathi's faves but the whole album is iconic. 

A Pair of Brown Eyes

Dirty Old Town

Mike's choice if you're looking for a good 80s Movie: Better Off Dead

👉Sign up for Kathi’s newsletter here👈

Got a question? Email either of us!

Kathi: kathi@krusecontrolinc.com

Mike: mikethecarguy@outlook.com