The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
From Spam to Showroom: Email's Role in Car Sales and Service
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Kathi and Mike explore the advantages of email (hint: there are many) but only with a strategic, consistent approach. "Email blast" is a term we've all heard but it's effectiveness is dubious. Spamming has a totally different meaning today than it did even 2 years ago and it’s easy to waste resources. Let's do email right!
Then we share a few stories about our days in retail that seem timely. Let us know what you think?
Music segment:
Patti Smith https://youtu.be/y6Wz3i_BYUc?si=hLLG8b1seQOYl4xL
The Pogues: Rum, Sodomy and The Lash (two songs that are Kathi's faves but the whole album is iconic.
Mike's choice if you're looking for a good 80s Movie: Better Off Dead
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com