The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
We Are Pretty Sure Facebook is Messing With Us
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We explore the trials and tribulations of attempting to advertise with Facebook. Warning: the endeavor may make you cough with frustration (like Kathi).
Then, we discuss dealership customer experience, particularly in the Service Dept. How are dealerships going to succeed in competing with independent repair shops and chains like Valvoline?
Kathi shares an update on her Automotive CFO to Go FREE “Dealer Financials Self-Assessment.” Here’s a link.
Music segment:
Elvis Costello - Peace, Love and Understanding (Live on the Letterman Show)
Documentary series: Murder in The Heartland
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com