Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Google and Facebook: Diluted and Polluted
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This week, Kathi and Mike cover the ground-shift that has happened and is happening with two of the largest companies on earth, Google and Facebook. Both platforms are under pressure to grow even bigger and all of us users are being left out in the cold, including millions of small business websites that have seen their traffic reduced by up to 94%.
Podcasts mentioned:
Adam Conover’s Factually: How Google Ruined the Internet
The Publisher’s Playbook: Google’s Helpful Content Update with Lily Ray
Music segment:
44 years ago: Jello Biafra/Dead Kennedys album Fresh Fruit for Rotting Vegetables.
California Uber Alles
Holiday in Cambodia
N*zi Punks F*ck Off
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com