The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Building a Customer-First Culture in Car Dealerships
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What did we do before social media to build a customer-centric culture? How did we get potential buyers to know about how unique the dealership was...and why customers should buy from us?
Mike shares a real-life experience (that’s totally doable today) of surprising and delighting a customer so much that her coworkers became customers!
Kathi shares the secret to her customer-first culture that grew the store’s business to #1 in sales, service, parts and CSI.
In the music segment:
45 years since Joy Division’s “Transmission”
Here’s a clip: Joy Division - Transmission [OFFICIAL MUSIC VIDEO]
Documentary: Will and Harper (major thumb’s up!)
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com