The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
New Study Reveals Car Dealers’ SEO Blind Spot: Google Business Profiles
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This week, we circle back to a subject that is near and dear to us: Google My Business, aka Google Business Profiles. These profiles are super helpful in local SEO/search and adding photos regularly is a best practice. SearchLab has just completed a car dealer study and let’s just say, the industry is losing out on some powerful marketing by ignoring even the simple, easy tactics.
We also discuss the possible merger of Honda and Nissan. Something neither of us could have imagined ten years ago.
Music segment:
The Pogues Red Roses for Me 40th Anniversary in Dublin (Spider Stacy singing lead) The Pogues live at 3Arena, Dublin, 17 Dec 2024 — 'Dirty Old Town'
Documentary: Phil Collins: Drummer First
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com