Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Goā¢, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. Youāll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make moneyā¦ and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
The High Cost of Brand Betrayal
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
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What happens when beloved brands make moves that contradict their core identity? In this episode, we dive into Southwest Airlinesā quiet removal of its āFirst Bag Flies Freeā policy and Elon Muskās increasingly controversial influence on Tesla. From customer trust to brand erosion, we unpack how decisions at the top can ripple through brand equityāand what it really costs when companies stop honoring what made them iconic in the first place.
Music segment:
Whoās listening to full CDs/Albums? We are! Are you?
New Order Power: Corruption & Lies
Cher & Gregg Allman - Love Me (Old Grey Whistle Test, Nov 15, 1977)
Kathiās must watch: The Righteous Gemstones
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com