The First Pencil

Maximizing ROI in a Tightening Marketing Budget Era

• Kathi Kruse and Mike theCarGuy Correra • Season 4 • Episode 3

👉Sign up for Kathi’s newsletter here👈

Marketing budgets are getting tighter, but the pressure to bring in leads hasn’t let up. In this episode, we break down how dealerships can stretch their marketing dollars further, cut the fluff, and focus on what actually drives traffic and sales. Whether you’re a GM, GSM, or marketing manager, you’ll pick up real-world tips to boost ROI without blowing the budget.

Lily Ray on Twitter


The Pitt (HBO)

Hacks (HBO)


👉Sign up for Kathi’s newsletter here👈


Got a question? Email either of us!

Kathi: kathi@krusecontrolinc.com

Mike: mikethecarguy@outlook.com