The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Maximizing ROI in a Tightening Marketing Budget Era
👉Sign up for Kathi’s newsletter here👈
Marketing budgets are getting tighter, but the pressure to bring in leads hasn’t let up. In this episode, we break down how dealerships can stretch their marketing dollars further, cut the fluff, and focus on what actually drives traffic and sales. Whether you’re a GM, GSM, or marketing manager, you’ll pick up real-world tips to boost ROI without blowing the budget.
👉Sign up for Kathi’s newsletter here👈
Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com