The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 11: Cars, Coffee and Google Business Profiles
This week, Kathi and Mike share their insights on the value of uploading images to Google Business Profiles (formerly known as Google My Business). Supported by insanely positive, data-backed evidence, it’s clear that when you, your customers and your employees add images to your profile, they are viewed by a large number of users, which increases your search visibility. We offer some motivational tactics for your sales team to help you increase sharing of photos, too!
Mike’s Riverside Cars and Coffee has become a phenomenon. It began with six cars showing up on a Sunday morning and has grown to hundreds of people bringing their classic cars out for everyone’s enjoyment. What a great way to support the community!
Check out Riverside Cars and Coffee on:
Instagram HERE
Website HERE
One of our favorite things to talk about is car salespeople getting more traction on social media in 2022. Don't forget to grab Kathi’s FREE social selling guide available HERE.
Then, we talk about attending live music shows going into 2022 and what an impact not being able to attend has had on us as music lovers. We are totally looking forward to the day when we can rock out again in person!