Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 11: Cars, Coffee and Google Business Profiles
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This week, Kathi and Mike share their insights on the value of uploading images to Google Business Profiles (formerly known as Google My Business). Supported by insanely positive, data-backed evidence, it’s clear that when you, your customers and your employees add images to your profile, they are viewed by a large number of users, which increases your search visibility. We offer some motivational tactics for your sales team to help you increase sharing of photos, too!
Mike’s Riverside Cars and Coffee has become a phenomenon. It began with six cars showing up on a Sunday morning and has grown to hundreds of people bringing their classic cars out for everyone’s enjoyment. What a great way to support the community!
Check out Riverside Cars and Coffee on:
Instagram HERE
Website HERE
One of our favorite things to talk about is car salespeople getting more traction on social media in 2022. Don't forget to grab Kathi’s FREE social selling guide available HERE.
Then, we talk about attending live music shows going into 2022 and what an impact not being able to attend has had on us as music lovers. We are totally looking forward to the day when we can rock out again in person!