The First Pencil Podcast Artwork Image

The First Pencil

Kathi Kruse and Mike theCarGuy Correra

Mike The Car Guy Correra and Kathi Kruse are best friends, with many many years of retail experience in the car biz. We decided to get together every week and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover industry stuff, social media, digital retail, all with a dose of our love for 80s/90s music. Join us!
Episodes
Episode 43: You Can’t Expect What You Don’t InspectSeptember 22, 2022 Episode artwork Episode 42: The Car Business Doesn’t Need Car Bros™September 15, 2022 Episode artwork Episode 41: Google and Facebook Ch-Ch-Ch-ChangesSeptember 08, 2022 Episode artwork Episode 40: Humor is Not For AmateursSeptember 01, 2022 Episode artwork Episode 39: Facebook Video Results from a Real Time TestAugust 25, 2022 Episode artwork Episode 38: Marketing Budget Concerns During DownturnsAugust 19, 2022 Episode artwork Episode 37: Which is Better: Being Famous or Building a Community?August 11, 2022 Episode artwork Episode 36: Metaverse SchmetaverseAugust 04, 2022 Episode artwork Episode 35: Three Punks Walk Into a DealershipJuly 28, 2022 Episode artwork Episode 34: The “I can’t find anyone who wants to work anymore” MythJuly 21, 2022 Episode artwork Episode 33: Social Selling with #FordVideoGuyJuly 14, 2022 Episode artwork Episode 32: Facebook Ch, Ch, Ch, Changes…Again.July 07, 2022 Episode artwork Episode 31: How to Be Better Than Everyone Else on Social MediaJune 24, 2022 Episode artwork Episode 30: Let’s Talk About EVs, “Autopilot” and SafetyJune 09, 2022 Episode artwork Episode 29: Digital Advertising and Data Privacy: What’s Next? June 02, 2022 Episode artwork Episode 28: Social Media & Personal BrandingMay 27, 2022 Episode artwork Episode 27: Using Video to Educate, Empower and EntertainMay 20, 2022 Episode artwork Episode 26: One Dept’s Markup is Another Dept’s OpportunityMay 12, 2022 Episode artwork Episode 25: No Fresh Ups: the Intersection of Car Sales and TechnologyMay 07, 2022 Episode artwork Episode 24: Employee Influencers: Mega Opportunity or Minefield? April 28, 2022 Episode artwork Episode 23: The Metaphoric Meteor for Automotive DinosaursApril 22, 2022 Episode artwork Episode 22: Automotive Social Selling Really is a ThingApril 08, 2022 Episode artwork Episode 21: Helping Customers in a Digital WorldMarch 31, 2022 Episode artwork Episode 20: Good People Are Hard to FindMarch 17, 2022 Episode artwork Episode 19: Does the Factory Really Want to Become Retailers?March 04, 2022 Episode artwork